Web Page Linking Strategy

The difference between Web Site Linking Strategy and Web Page Linking Strategy (effectively your own internal Linking Strategy) is that you are in complete control of your web site structure. Thats all! No need to persuade other webmasters to link to you, no need to persuade them to do it in a certain way!

So how do you optimise your web site structure for search engine rankings? Here are a few pointers to consider:

• Use a sitemap to keep all pages within two clicks of your homepage.
• Use keywords in your navigation (for example "Web Design Home" instead of "Home").
• Make sure you don't have any "orphaned" or broken links.
• Don't link to any sites that may be considered "disreputable" by the major search engines.

These are just a few of the many points to take into account. Contact Web Design Bath today and we will help you, its all part of the service.