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Web Page Content

Finally there's the actual content of your website! To your and your visitors the most important thing - its what they actually see and read.

Whilst content is still not the most important factor for search engines it is important and is becoming increasingly more important. We do not recommend that website content be written for search engines, it should be written for your users. However, there is no conflict between the two as search engines value great content. When developing content we take the following into account:

  • Make sure there is no content that search engines consider sp&m, it is not safe to rely on methods that attempt to "trick" search engines. They are always improving their algorithms and you run the risk of your website being banned from their databases.
  • Polish and optimise your text. Copy is vital in maintaining the atttention of visitors. You have to keep the your text engaging and smartly optimised to present an obvious topic to visiting search engine spiders and human beings alike.
  • Check for Relevancy. People and search engine spiders are alike in that they both value focus. Keep your page focussed of your message and the key phrases that you have chosen to deliver the message

WOW! There's a lot to consider if your website is to achieve high rankings isn't there? Contact Web Design Bath today and we will take care of it for you.


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